Welcome to our healthy obsession: transforming the world through communication.
Health is at the center of the global stage. We are moving through unique challenges, and we do it as connected as ever. FCB Health Brazil wants to deep dive into this new reality together with you. Raising the bar of healthcare communications, leveraging creativity as a business accelerator, merging empathy and technology. And creating innovative solutions that elicit the classic question – why didn’t somebody think of this before?
The new normal has to be new.
But it can also be extraordinaire.
FCB Health Brazil believes in making science approachable, understandable, and actionable. We do it with science-based, hyper customized, globally scalable solutions. Nothing is more relevant than health, and we want it to be perceived like that. Because science draws the limits of knowledge. And creativity draws whatever we can think of.
Healthier people.
Healthier brands.
The healthcare frontiers are more subtle, porous, and flexible than ever. The health territory is disputed by brands which, regardless of their markets, strive to make a difference in people’s lives. If that is your case, let’s definitely talk. Google processes over 1 billion health-related searches every day. We’re sure you already have the answers for many of them.
All the awards you can imagine.
And one more: people living better lives.
FCB Health Brazil has redefined creativity in healthcare. Just ask Cannes Lions, where we won “Healthcare Network of the Year” in 2022. Diego and Mauro, who lead the Brazilian office, brought home the first ever Pharma Gold Lion for Brazil and are regularly jury members at the major global awards. It all comes with the greatest recognition possible: seeing our work contribute to the health journey of so many people.
Diego Freitas
Co-Managing Director, ECD
Mauro Arruda
Co-Managing Director, ECD
Diego Freitas
Co-Managing Director, ECD
| “ | Diego started his carrier at a traditional print company in Brazil, where he discovered his love for design and visual arts. He then went on to study economics, but decided to give this up to blaze new trails. After a time in Madrid, he came to Lisbon, where he joined his first IPG Health agency. During his post-graduate studies at the Lisbon Ad School he worked as a freelancer in London and Lisbon. He then spent two years at digital and guerrilla agencies. Just before he was named one of the top 3 ADs in Portugal, he returned to Brazil as Country Manager for the FunnyHow? agency, working with brands such as Guinness, Desperados, Nintendo, Teva, Pfizer and Durex. In 2015, Diego took over the leadership of the creative department at Havas Life São Paulo, where he won gold and silver at Cannes, as well as two gold awards at Clio Health and awards from The One Show and Epica festivals. He was a jury member at the Cannes Lions in 2017. Along with Mauro, Diego was responsible for Parkinsounds, the only project ever to receive a Cannes award in both the Pharma and Entertainment categories.” |
Mauro Arruda
Co-Managing Director, ECD
| “ | Mauro has a 20+ year-experience as a senior copywriter, creative director, CCO and CEO, leading communication projects for major health & wellness brands in Brazil and LATAM. Following a solid experience in Rx, OTC and consumer brands while running his own creative boutique in São Paulo, Mauro joined Havas Health in 2008 to co-found the Havas Life LATAM hub, where he acted as Managing Director and CCO until mid 2018. Among his creative recognitions are Cannes Lions, CLIO Health, LIAA, Epica and The One Show in areas such as pharma, mobile, digital, music and audio technique. Mauro was a member of the inaugural Lions Health jury in 2014 and a speaker at the 2016 edition. He has also been a jury member at the CLIOs and the Medical Marketing & Media Awards, and will be part of the Executive Jury at the Global Awards 2018. Along with Diego, he was responsible for the first gold lion ever deliverd to a LATAM IPG Health agency with the Parkinsounds.” |
WHAT WE DO
FCB Health Brazil is ready to provide strategy, creativity and technology services to IPG Health brands. This includes expertise in areas such as branding, scientific content and digital experiences, based on the network's global knowledge. And there's more: consumer related disciplines – media, digital, activation, production – are also integrated into the IPG Health operation in Brazil to benefit local and regional clients.
EXPECT MORE
People used to expect less from a IPG Health agency. Today it’s quite the opposite: we have the responsibility and the opportunity to offer a lot more.
RISK MORE
We work in the most regulated communication environment. That’s why pushing boundaries is our main purpose: each idea has the potential to change lives for the better.
DO MORE
We believe in “empathology”. Empathy to discover the patients’ unmet needs. And technology to make these ideas come true.